What someone like myself, a person that specializes in SEO, will do for you is to develop a program that will optimize your Internet property. The goal being to get to the front of a search in the search engines like Google, Yahoo and Bing. As most find out pretty quickly, just having a website does not mean you will have traffic to that website. Depending on your business you may need a lot of traffic in order to justify the website. A business like mine needs minimal traffic as I can only handle 4-5 clients at a time.
Taking into consideration the amount of traffic needed, we next have to look at the competition. Are there other businesses with websites in your niche market that are competing against you? How aggressive are those businesses being to get to or stay on page one of a search? As with everything else in life, the stronger the competition the harder the work is to take them out and push your business to number one.
The next thing I look at are the keyword phrases that people actually are using to find things related to your niche market. I look for search terms that are currently being used but also have to understand what is going on with your market to try and figure out what may be important keyword phrases in the future. Using my particular business I did keyword research on the following terms:
Search terms (4)
Keyword ideas (50)
Keyword | Competition |
The above list of keyword phrases gives me an idea of what most people are searching for when trying to find out something about SEO in Ohio. I also learn how stiff the competition is when advertising with Google on those keywords and the average searches done each month for those phrases, both globally and within the United States.
If I worked for you I would generate a list like this for your business. I would then use this information to research and develop articles optimized specifically for your needs, to be put on your website, blog and in other places on the Internet. These articles would be used to tell the search engines and the public, that your website in an authority on your specific market or industry.
Anchor Text Links
I also create anchor text links on specific search terms relevant to your business, linking these search terms to relevant content on your website. The anchor texts links give strength to the page they are linked to. In a good SEO campaign we want internal anchor text links from within our own website and external anchor text links coming into our site from other websites.Depending on the competition in your specific market it can take anywhere from a few weeks to a year to get a website on page one of Google in any specific search. SEO is an ongoing process because like anything else in business, there is always someone else out there that wants to be number one.
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